BNC All Aboard the Belmond Northern Belle

Keen to experience the unique appeal of Belmond’s legendary style and service our group of corporate event managers joined over 100 other business travel professionals on Euston Station’s Platform 18 for a fam that required just a few hours out of the office but seemed like a world away.

Smartly dressed staff gave a red carpet welcome as they served canapés, mini dishes and glasses of bubbly to all. Livening up the platform with dreamy tunes from a bygone era was jazz band The Casablanca Steps who played Putting on the Ritz amongst other classics.Stepping on to the gleaming, polished train our group were transported back in time to an age of class and refinement. They got to tour through the seven carriages - which are beautifully decorated and designed with craftsmanship, fabrics and fittings of the glorious 1930s – before settling down to enjoy the hospitality.

The attention to detail and clever theming of the carriages was something that impressed our group of experienced corporate event managers. That, and many other things about their once-in-a-lifetime excursion certainly didn’t disappoint.

Executive Assistant Marissa, from a credit management company, said that her expectations of the visit were high and they were easily met. Marissa was using the fam as research for a possible excursion for high level executives who are looking for something to do that is a cut above everything else.

“The Belmond Northern Belle offers a unique, special and memorable experience,” she says.

“It’s beautiful and has a lot of things worth doing. For senior leaders and clients I’m thinking of using it for a possible celebrity chef experience or visit to Ascot Racecourse.”

Lucy Clark, Director of Sales, Trains & Cruises, UK South & Nordic Countries adds: “Belmond Northern Belle is the perfect way to travel to some of the UK's most charming destinations such as Edinburgh, Bath, Portmeirion and the Lake District, as well as to events as such Ascot Ladies' Day and the Chelsea Flower Show.”

The Belmond Northern Belle seats 260 people and is available for private charter, or for smaller corporate groups. Regional departures are from across the Midlands, Northern England and Scotland.

About BNC Fam Trips:

As this example perfectly sets, The BNC likes to work with recommended suppliers who design fams with the busy corporate buyer in mind. This was a cleverly constructed three-hour fam, ensuring that participants only spent a few hours out of the office. Very often that is all that is needed to sample a venue, it’s service and atmosphere and to get a feel for how each individual’s events may work.

Only full BNC members may take part in Fam Trips. To upgrade your membership please email:

About Belmond:

Belmond Ltd. is a global collection of exceptional hotel and luxury travel adventures in some of the world's most inspiring and enriching destinations. Established over 30 years ago with the acquisition of Belmond Hotel Cipriani in Venice, its unique and distinctive portfolio now embraces 45 hotel, rail and river cruise experiences in the world's most celebrated destinations.

For enquiries, please visit our groups and events extranet: or contact Director of Sales Lucy Clark on 020 3117 1392 or at