Arora Group continues hotel portfolio expansion

The Arora Group today announces that it has completed the purchase of the 5-star 228 room Luton Hoo Hotel, Golf & Spa from Elite Hotels. Approximately 50 minutes’ drive from central London and a few minutes’ drive from the M1 motorway, the estate is set in over 1000 acres of parkland, woods, and lakes.

Originally known as a specialist airport hotel owner operator, the Arora Group established their first city centre hotel in 2017 with the opening of the InterContinental London – The O2 and most recently has diversified further into the country house hotel market with the opening of Fairmont Windsor Park. The purchase of Luton Hoo Hotel, Golf and Spa continues the journey of portfolio diversification, and the hotel is well positioned to capture the significant pent-up demand from leisure and corporate travel from domestic and international markets.

Surinder Arora, CEO and Chairman of the Arora Group commented: “Our acquisition of Luton Hoo Hotel, Golf and Spa continues to support our strategy to diversify our hotel portfolio and we are excited to build on the already significant investment and development by Elite Hotels since their purchase of the estate in 1999. We are excited to welcome the Luton Hoo Hotel, Golf & Spa team to the Arora Group and are looking forward to the opportunities ahead for our expanded family”

Graeme Bateman, Managing Director of Elite Hotels, commented: “Naturally, we are sad to be parting company with Luton Hoo Hotel, but we do so in the knowledge that we have passed the custodianship of this wonderful property into safe hands. We wish Surinder Arora and his team every success as they move Luton Hoo Hotel into a new era. May I also take this opportunity to express my huge gratitude to Matthew Long, General Manager, and all his colleagues at Luton Hoo Hotel, for their considerable personal commitment over the past 14-plus years. We will miss them greatly within the Elite family but are sure that they will continue to thrive and prosper under the new ownership.

As a company, Elite Hotels remains fully committed to ensuring an even brighter future for Ashdown Park Hotel, Tylney Hall Hotel and The Grand Hotel, Eastbourne. Details of our exciting plans will be announced in due course.”

Henry Jackson, Head of hotel agency in the Knight Frank Hotels team, commented: “The Knight Frank Hotels team are delighted to have concluded the sale of Luton Hotel & Spa on behalf of Elite Hotels. We received multiple offers for this very special hotel from a variety of different types of purchasers. Surinder and his team will make excellent custodians of this truly exceptional asset and will build upon the hard work which Elite have invested into the hotel. This sale demonstrates the confidence in the UK hotel market, and we expect this to continue in 2022”


The BNC Forum took place at the 5-Star Luton Hoo Hotel back in 2019.

Here's what our guests had to say:

"It was fantastic to meet so many great suppliers (venues in particular) and I am already arranging follow up meetings with many of them – a really worthwhile event."

"It was lovely to meet you at the weekend thank you so much to you and the team for your great organisation and making me feel so welcome and looked after! I really enjoyed the weekend and have definitely come away having learnt a lot and met some great contacts."

"Such an amazing event! I’ve made some great connections for projects we have coming up, and of course met with some amazing people too!"

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The Lowdown on Luton’s Main Attraction:

• Exclusive-use mansion house hotel in Bedfordshire

• 228 bedrooms and suites

• 25 meeting rooms – choice of Mansion House or purpose-built conference suites

• Team building options in 1,065 acre estate

• Plenty of wellness options available with a spa onsite

• Only a 30-minute train journey from central London and just off junction 10 of M1