Hilton Birmingham Metropole Unveils Revamped Conference and Events Spaces

Hilton Birmingham Metropole - one of the UK’s most expansive overnight meetings and events destinations - has opened its new-look and highly flexible conference and events facilities. The announcement represents a relaunch of the hotel’s meetings product and forms part of the venue’s much anticipated, multi-million-pound refurbishment.

The new spaces are now fully operational and once again ready to accommodate some of the most recognised events in the UK. The new look is visible throughout the hotel’s 6,000sqm of meeting and events facilities, with all 31 event spaces receiving a contemporary facelift that belies the venue’s 45-year tenure.

The hotel’s bedrooms and three new bar and restaurant concepts complete the package, creating environments that celebrate Birmingham’s rich heritage and embrace its culture. Nods to industrialism combine with a celebration of local craftsmanship to mark the city’s prolific history.

The refurbishment has also underlined one of Hilton Birmingham Metropole’s key selling points; one of exclusivity. The conference and event space is easily divided into three separate and distinctive areas allowing guests exclusive use of sections of the property. The hotel’s event and conference offering also remains diverse, ranging from intimate boardrooms to expansive ballrooms, the largest of which can host up to 2,000 guests.

The venue continues to benefit from its location. With the Birmingham NEC just a short walk away, the hotel sits at the very heart of the estate, surrounded by a wealth of business venues and attractions.

Spearheading the project is Nicola Underhill, who joined as General Manager in September 2021 from Hilton St George’s Park Hotel.

She said: “This project has been many years in the making, and we sense the anticipation from our guests who know and love the hotel; they really have been on this journey with us. We want to ensure that we can meet the returning industry demand, while remaining focused on delivering outstanding guest experiences within our refreshed hotel environment.

We’ve invested hugely in talking to our clients and working with all our stakeholders to ensure the new and improved space not only met with their objectives, but also exceeded their expectations. During its 45-year history, the hotel has secured an enviable reputation and we want to build on that by offering a new contemporary face to the brand.”

Hilton Birmingham Metropole, which usually hosts over 2,000 events per year, has enjoyed a phased re-opening since September, with the remainder of the project due for completion in early 2022. The refurbishment will include the completion of more than 600 of the hotel’s bedrooms, upgraded leisure facilities and the introduction of three exciting new restaurant and bar concepts.