wybsoton lakes resort

At the start of the pandemic, management at Wyboston Lakes Resort took a confident decision opt out of sending all staff on furlough.

Keeping its business development team on board, the minds behind the 380-acre leisure and business resort had a plan to bounce back stronger as soon as the lockdown period was over.

And it paid off.

Reports in this month show a strong first six months for 2022 with greater things predicted for 2023 and beyond.

Business is up by 47% compared to 2019 with the sales team reporting a 75% in demand for events compared to pre-pandemic times.

And not only did the management decide to keep a percentage of their team fully employed during the pandemic – they also made a bold move to continue with a £3million refurbishment.

With a focus on ‘the meetings and event offering’ three event spaces were added, the reception area was remodelled and additional touches were added to the Y Spa Bistro, outdoor terrace, brasserie and bar, and a flexible workspace was added.

Other changes, perhaps the most impressive, is the launch of a new menu which is 40% plant-based and made-up of locally sourced food, and by locally Wyboston caps that as ‘under the 25-miles.’

Wyboston Lakes is a 380-acre resort which comprises a 4-star hotel, spa, 18-hole golf course and more.

Events can be held in three purpose-built spaces: The Woodlands Event Centre, The Willow Training Centre and The Waterfront Hotel.

With its lake-side location there is a whole selection of wet and dry group and individual activities to add-on to meetings and events.

Steve Jones, Managing Director of Wyboston Lakes Resort, said:

“We are delighted with the business performance so far in 2022 and the future looks extremely bright for us.

“Our culture is at the heart of what we do and ensuring we have a robust and stable business for our team members and shareholders is fundamental and, despite the economic pressure, we will endeavour to remain strong.”