The BNC Show | Tuesday 14th October 2025 | Mansion House London
With the rise of ESG targets and a growing need to be a responsible business, Sharon will cover how briefs are changing and the impact this has on the organisation of corporate meetings and events. Using insights gained from working for an intermediary agency, Sharon will share industry know-how as well as customer trends. Sharon will also give tips and examples of how wellness and social value can be incorporated – from the everyday to the one-off incentives. As the first session of the day, Sharon will be kicking-off the show with an energiser – make sure you don’t miss it!
Sharon Bannister, Head of Venue Find, Event Account Management & Sales, Agiito
Sharon has been with Agiito for just over five years. Prior to making the move into an agency environment in 2018, Sharon’s career involved senior sales development and customer account management roles for UK & international hotel chains.
Sharon’s previous roles have always been very focussed on the meetings, incentives, conference and events market. Her career highlight to date was attending a large incentive event in Monaco and walking around the iconic Fairmont Hairpin. As an F1 fan, it doesn’t get much better than that! Sharon is the MICE Chair of the Business Travel Association and a member of the Meetings Industry Association (mia) task force.
Sharon Bannister
Join Sally McNamara, Head of Digital Services at Conference Care and Elliott Moores Managing Director Sparq as we delve into some of the trends that contribute to the digitisation of events in 2023 and how this has changed over the last couple of years. In this interactive session, we’ll touch on the new era of hybrid events and how to manage your stakeholders expectations on a budget; look at how others have been using AI to level-up their events; and explore current and future challenges which digital elements can help to overcome.
If sustainable, inclusive, digital-rich events are high on your agenda and you want to share success stories and best practices, this session is a great place to not only hear from our speaker but share your insights too!
Sally McNamara, Head of Digital Services, Conference Care
Elliott Moores, Managing Director, Sparq
Sally is Head of Digital Services at Conference Care and has a wealth of working knowledge and expertise across the different areas of service of the full-service event agency. Her specialism is the adoption of technology to enhance the event experience. Having worked for the company for 8 years, and with a background of theatre and performance, she has a meticulous eye for detail in stage management and production of an event. Sally’s working ethos is to be creative, knowledgeable, and thoughtful with insight and expertise in all areas of events, giving best practice and advice on harnessing powerful event tech trends.
Sally McNamara
As the Joint Managing Director of Sparq, I lead a team of over 90 event professionals who deliver innovative and creative solutions for live, virtual and hybrid events, activations and product launches. With over 10 years of experience in the AV industry, I have a proven track record of driving growth, efficiency, and excellence across all aspects of the business, from strategy and operations to sales and marketing.
My passion is to create impactful and memorable experiences that connect people and inspire change. I have been recognized as one of the most gifted and influential members of the AV industry in EMEA by InAVate, and as the Rising Star of the Year by AV Magazine, for my work in developing Visavvi's internal technical standards, processes, and strategy for engineering, design, and project delivery methodology. I am also a certified PRINCE2 Practitioner and an AMX Design ACE, with expertise in system integration, change management, and technical business development
Elliott Moores
Where are you on your sustainable journey? Is sustainability part of your core events strategy or are you still learning how to harness sustainability best practices? Listen and learn from our panel of event professionals who are each at a different stage from beginner to fully proficient. Find out how to blend sustainability into your decision making processes and how to measure its impact in different ways. Pick up tips from our speakers and learn what sustainability means to them and discover how they overcome budgetary, staffing and logistical challenges to meet sustainability goals. The experienced panel will also discuss how sustainability has evolved and includes social, environmental, economic considerations now such as ensuring events are fully accessible and inclusive.
Judith Dix, Sustainability Specialist, Conference Care
PANELLISTS
Sarah Noakes, Content, Sponsorship and Event Manager, AFME
Siobhan Darlington, Events Manager, The Crown Estate
Tiffany Edwards, Head of Events, AXA Insurance
Judith Dix is Sustainability Specialist at Conference Care and delivers their Carbon Consultancy service. Along with a decade of experience working in sustainability, she is also an IEMA Practitioner and has a Master's degree in Environmental Consultancy.
Judith Dix
Sarah Noakes, Content, Sponsorship and Event Manager at AFME (Association for Financial Markets in Europe).
Sarah has been working at AFME for ten years and is on a mission to become more sustainable with each event.
Career highlights include the inaugural European Compliance and Legal Conference which exceeded expectations across P&L as well as delegate numbers.
Part of Sarah’s event success strategy is to always look to improve the overall conference experience year on year, from programme content to the overall delegate experience.
Managers and delegates alike show consistent praise for Sarah’s strategic thinking, efficiency, tenacity and her ability to work well under pressure.
“The job satisfaction once the project is complete and the buzz of a conference on event day and seeing all the hard work pay off,” is what Sarah likes most about working in events.
When not busy expertly managing people, logistics and programme content at work Sarah likes to bake birthday cakes for family and friends, and has more recently taken up learning Spanish.
Sarah Noakes
Siobhan has over 15 years of expertise in planning and delivering strategic and successful event programmes, with a passion for connecting people and creating memorable experiences. Siobhan specialises in private dining and high-profile receptions and has recently set a new strategy and framework on her journey to grow a ‘best in class’ events function within a matrix organisation. She’s a strategic thinker, acting as a partner to key stakeholders at all levels across the different business units. Siobhan advises and supports end to end event management including: concept and design, sustainability, accessibility, content, communication, marketing, logistics, speaker management, sponsorship negotiation and event ROI and reporting.
Siobhan Darlington
Tiffany has 11 years’ experience managing strategic events for AXA Insurance; from recommendation, concept design, management and logistics to post-event analysis and budget. She is currently Head of Events, managing relationships with senior stakeholders across the business, utilizing strategic thinking to support business objectives and loves seeing how events develop from the initial idea through to on the day delivery and beyond! Tiffany and her team of three are responsible for executing the management and logistics of in person and hybrid conferences, seminars, networking events, hospitality and dinners.
Tiffany Edwards
Despite the challenges of the past year, face-to-face events are not only thriving but experiencing exponential growth. And event planners are not just keeping up with the pace, they are embracing the latest technologies with confidence and asking all the right questions. Join Samantha Clements, an experienced events industry professional, as she shares growth strategies and insights to help attendees take full advantage of this exciting time in the industry. She will reveal the top questions on the minds of event planners and marketers, as well as the best ways to grow and expand your event technology in line with your event's growth. But that's not all! Samantha will also discuss the latest technologies and innovations that are taking the industry by storm, including cutting-edge tools like Cvent's writing assistant that will help your teams scale...fast. Don't miss out on this exclusive opportunity to tap into the confidence boom that is reshaping the events industry. This session promises to be highly informative, actionable, and inspiring.
Samantha Clements, Senior Business Development Executive, Cvent
With over 5 years experience in the Events Industry, and a wealth of experience in SaaS, Samantha Clements works as Business Development Manager for overseeing the French market and part of the UK for Cvent Europe. Sam has always had a passion for events and ensures technology is at the forefront when supporting Cvent’s clients with their in-person, virtual and hybrid events. Sam is also instrumental in helping marketers understand how event technology ties into their existing tech stack.
From major Corporations to Event Agencies, Travel Management Companies, Non-Profits and Associations, Sam has successfully helped countless organisations adopt new technology, aimed at streamlining the event planning process, as well as improving the attendee’s experience. Sam regularly hosts educational lunch seminars, sharing her experiences on the benefits of adopting event management software and enhancing the attendee experience through technology.
Samantha Clements
In this session, delegates will work together in groups discussing goal setting, obstacles, outlooks and approaches. Anna-Marie Trzebinski, Founder & Creative Events Director of AMTEvents, Jade Cannon, Head of Client Engagement Events at Total Politics and Felicia Asiedu, Senior Manager, Marketing at Cvent will head-up the groups in this super workshop to help guide you towards your rising-success. This is your opportunity to share aspirations, concerns and ask for advice on things that are important to you. We promise you will leave this session with a greater sense of career purpose and direction.
Jade Cannon, Head of Client Engagement Events, Dods Events
Anna-Marie Trzebinski, Founder & Creative Event Director, AMTEvents
Felicia Asiedu, Director, Europe Marketing , Cvent
Jade is Head of the Client Engagement Events Team at Total Politics, where she is responsible for a team of six and delivering a portfolio of over 80 annual events, which include awards, parliamentary receptions, conferences, and roundtables. Jade has over 15 years’ experience working in the events industry, and prior to working at Total Politics held senior positions in the finance and charity sector. She is a huge advocate for women working in business and was responsible for setting up and chairing a women’s network while working at The Association for Finance in Europe. Her team at Total Politics has also just delivered the Women in Westminster event- The 100, held in Parliament.
She was also responsible for creating a diversity pledge in her previous position to make sure all conference panels were inclusive. Her team also produced a Diversity and Women Leadership Conference, and she was part of a recruitment drive to encourage women back into trading. She is also incredibly passionate about providing support to charities and founded AFME’s Charity Committee, establishing a charitable events programme for all its internal staff members.
Jade Cannon
Anna-Marie wears many hats in the events industry, with a collective experience of 15 years, starting in styling & design in the fashion industry introduced to events through London Fashion Week. Loving live events, Anna-Marie moved on to the financial corporate sector, receiving fantastic training then finally finding balance for her creativity agency-side working with prime-real estate, tech, blockchain & crypto, non -profit, private wealth and most recently sports industries.
Anna-Marie founded AMTEvents in 2020, creating a silver lining on the dark cloud of COVID 19 with a view to creating beautiful intelligent events for clients working with freelancers and contractors in a supported and diverse environment.
With experience of managing budgets from £15k to £3 million on global corporate conferences & roadshows, to A-list birthday celebrations, luxury intimate dinners and team incentive trips. Anna-Marie has the capability to strategically assess objectives and create solution driven events within budget, without compromising on the overall guest experience. With an editorial and fashion/events styling background working in New York, dressing the red carpet and published with top names in print, Anna-Marie’s design influences ensure her events work has a real edge and leaves an impressionable guest memory. AMTEvents most recent event, a globally attended Sports Awards ceremony, took place in January 2023 in Nice France, where a complete event solution was delivered.
Anna-Marie is based in Guildford Surrey with her husband and two children Maximus, two years old and Aurora, one year old.
Anna-Marie Trzebinski
Felicia is the Director, Europe Marketing at Cvent. She has over 16 years’ sales and marketing experience in fast-moving technology organisations and is an experienced CIM qualified marketing professional. She has run events both personally and professionally throughout her career and is instrumental in delivering Cvent’s flagship annual European event Cvent CONNECT Europe among other events.
Felicia has a background in content and marketing management and is currently responsible for the strategic direction of the Cvent’s marketing team in Europe including expansion planning, brand management and strategy, digital experiences, campaign planning and execution, demand generation, lead management and event management. She regularly speaks on topics including marketing, events, technology, self-belief and DE&I at conferences, exhibitions, roundtables, awards and other business events.
She is one of the co-founders of M&IT Award winning organisation the Diverse Speaker Bureau, is one of the FastForward15 Diversity Ambassadors and sits on the Diversity and Inclusion Council within Cvent. Felicia is passionate about marketers pushing the boundaries of technology to enhance creativity, increase flexibility and reduce waste (of time, money, effort, and materials) whilst personalising experiences for customers, prospects and brand advocates through both digital and offline channels.
Felicia Asiedu
Origami is a great craft activity for inducing a sense of pride! With simple-to-follow instructions, create your very own corner bookmarks and a small gift box in this creative session. If you need help with those nimble paper folds, turn to your fellow delegate for support. Gift your bookmarks with your business card inside and enjoy networking through crafting.
Art by Vanessa + Workdo